We were hired to create a new brand and identity for the Armenian Museum of America. It will impact all print and web marketing and will play a critical role in its future success as a major educational resource for the Armenian local and national community. The purpose of the rebrand is to position the museum in the industry among peer institutions. This process begins with a new identity mark and by finding consistency across the museum’s print and web pieces.  The quality of the new museum brand should help position itself as a well-established and trusted repository, further solidifying its place, in the local and national museum community. The initial phase of design strategy will incorporate refined shapes from objects in the museum’s collection and sacred patterns in architecture. Colors were decided before bulk of branding phase began.

We were hired to create a new brand and identity for the Armenian Museum of America. It will impact all print and web marketing and will play a critical role in its future success as a major educational resource for the Armenian local and national community. The purpose of the rebrand is to position the museum in the industry among peer institutions. This process begins with a new identity mark and by finding consistency across the museum’s print and web pieces.

The quality of the new museum brand should help position itself as a well-established and trusted repository, further solidifying its place, in the local and national museum community. The initial phase of design strategy will incorporate refined shapes from objects in the museum’s collection and sacred patterns in architecture. Colors were decided before bulk of branding phase began.

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