Armenian Museum of America
We were hired to create a new brand and identity for the Armenian Museum of America. It will impact all print and web marketing and will play a critical role in its future success as a major educational resource for the Armenian local and national community. The purpose of the rebrand is to position the museum in the industry among peer institutions. This process begins with a new identity mark and by finding consistency across the museum’s print and web pieces.
My graphic design services will be to create 1) a new identity mark, 2) print design strategies for two systems, one for a multifold informational brochure and another for a postcard which incorporates a grid with consistent margins, leading, and typefaces, 3) a best practices style guide, and 4) web design consultation. Across all of these pieces there will be a high level of restricted colors and I will make use of crisp, professional photography and original illustrations.
The quality of the new museum brand should help position itself as a well-established and trusted repository, further solidifying its place, in the local and national museum community. The initial phase of design strategy will incorporate refined shapes from objects in the museum’s collection and sacred patterns in architecture. Colors were decided before bulk of branding phase began.